Brand assets.
Everything you need to talk about Otus: logos, colors, type, and illustrations. All assets are free to use in press, partner collateral, and community content.
Colors
The palette is warm, quiet, and grounded. Otus green is the primary brand color. Stone and warm neutrals carry the surface system.
Primary
Otus Green
#537552
Primary Dark
Green 800
#3f5a3e
Accent
Green 300
#b6d4b0
Text / Dark
Stone 900
#27241e
Background
Cream
#f5f2ec
Surface
Surface
#faf8f3
Warm neutral
Warm 100
#eae4d7
Muted
Stone 400
#958e82
Using the Otus brand
A short guide to keep Otus looking like Otus wherever it shows up.
Do
- Use the logomark on its own for favicons, app icons, and avatars.
- Keep clearspace around the logo equal to the height of the "O".
- Pair Otus Green with cream, warm neutrals, or deep stone for a calm feel.
- Refer to us as "Otus" in body copy, and "Otus Labs Inc." on legal and financial documents.
Don't
- Recolor, rotate, outline, or add effects to the logo.
- Place the mark on busy photography or high-contrast gradients.
- Use emoji, heavy gradients, or cold blues in any Otus context.
- Imply that Otus is FDIC-insured, a bank, or offers guaranteed returns.
Need something not listed here?
Press inquiries, partnership logos, or custom usage, just ask.
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